After the recent lost case for collusion, I don’t see the industry taking seriously what is happening.
Social media, statements, and emails I have seen from the industry are in defensive mode. There is all-out campaign to pump up the industry. A campaign to tell the industry’s story and convince the public that they are wrong and simply don’t understand.
This won’t help or change the fact that the public has lost trust in the industry. Blaming them for it, talking down to them, and pumping ourselves up and refusing to change isn’t going to help to regain it.
We have to listen to the public, understand their concerns, empathize, and find new ways to address their concerns and needs.
Just saying you know how things are done, and know better isn’t going to help in the conversation when one is telling you they don’t like how things are done and want change.
This is the opportunity to reflect, discuss, and work with the public to implement change that they obviously want. You don’t win arguments calling the other side wrong about how they feel, call them clueless, use fear, and say trust us.
You win the argument by listening, understanding the other side, addressing their concerns, innovating, and changing.
I am here to say I am listening. Tell me what you think, what you don’t like or like, what you want, how to do better for you, and how to make home selling and buying easier, better, and cheaper.
#marylandrealestate #nar #realestateindustry #homebuying #homesales #dmvrealestate #dcrealestate
